Using the specialist academic marketing skills of OPP (with many years of experience of academic mailing lists, researching higher education contacts and reaching academics by appropriately produced direct mail and electronic methods, we take a forensic approach to academic promotion - relying upon a careful mix of targeting academics with information through traditional print and electronic means, together with the localised academic contact and adoption chasing.

How a typical textbook adoption campaign works:

• You and your colleagues brief OPP on the adoption product(s)

• OPP researches academic contacts - both commercially and locally - sources carefully deduped (against your own lists, if appropriate) and disseminates product information to potential adoptees - using direct mail, email etc.

• Requests for inspection copies are dispatched by OPP, and we make contact - by email, telephone, in-person - as appropriate - to encourage inspection and take-up

• At sensible intervals, OPP chases potential adoptees for qualitative feedback on the inspection copy provided. Follow-up being done by telephone, e-mail or in person

• OPP informs you of the responses and communicates pertinent information to you so that adoption times can be noted and your sales force can follow-up and ensure availability through your chosen sales source